Beneficial Ownership

DUIN.partners is majority owned by the Cronos Group of companies. The managing partners all have minority stakes.

The Cronos Group has evolved from a one-man business to a large group of companies with >8000 employees. The group was originally founded by and for technology people for the express purpose of helping those people grow as far as their ambitions reached, even if that meant starting for themselves.

Since then, this mission statement has been expanded and the group enriched with people from the creative sector who are able to communicate well with the ‘business people’ yet are able to speak with the Cronos IT staff at their own level, resulting in the most creative and technologically optimal solution for customers.

Board of Directors

Our Directors are:

  • Jef De Wit
  • Dirk De Roost
  • Emmanuelle Verhagen, CEO

Advisory Board

To support our business and ensure we stay on track, we have composed an advisory board. This board is composed of:

Environmental & Social Performance

We are committed to becoming (and being) a B-Corp, a business for good. Within this framework we commit ourselves to publish our state of being on our path to becoming not only a sustainable enterprise but also and foremost a regenerative business implemented post-growth strategies to serve our stakeholders under the most optimal conditions




We measure our consumer engagement and satisfaction using the Net Promotor Score (NPS) approach.  The Net Promoter ScoreSM is a single, easy-to-understand metric that predicts overall company growth and customer lifetime value.

NPS is measured through responses to survey questions that collect customer feedback regarding satisfaction with certain aspects of your business. These answers are usually scales based from 0-10 (0 being unfavorable and 10 being favorable).

The 0-10 scale is broken down into 3 groups to indicate sentiments:

  • Detractors (0-6): These are unhappy customers who can threaten your company’s growth through negative reviews and word of mouth. 
  • Passives (7-8): These are satisfied but unenthusiastic customers, vulnerable to competitive offerings.
  • Promoters (9-10): These are your happiest, most loyal customers who will help your company grow through referrals, positive reviews, and word of mouth.

To calculate your overall net promoter score, you need to know the percentage of respondents who were promoters (scoring 9-10) and detractors (0-6). Then use the following formula to calculate your NPS score:  

NPS = % promoters – % detractors

In our industry (B2B Consulting) and according to a 2023 survey by Retently, our industry rocks an average NPS score of 68. Our most recent data (2023) scores our business at 83.